Aarhus is well known for great shopping. Thanks to a wealth of shops, rich culture, and plenty of eateries, Aarhus has something for everyone.

When the working day is done, there’s plenty to do in Aarhus. The city has a rich cultural life and world-class music venues, theatres and museums, including ARoS, Moesgaard Museum and The Old Town. If you are more of an outdoor type, you can also explore the sea, stunning beaches and woodland parks close to the city centre. Activities like running, kayaking and cycling are always right around the corner.

The city offers a huge variety of diverse shopping opportunities, from exciting department stores to a wide selection of boutiques, markets, cafés and restaurants, even Michelin-starred ones. Denmark’s biggest and most visited shopping mall, Bruuns Galleri, is located in Aarhus and is visited by 11 million people annually.

Most of the city’s shops and cafés are within 10 minutes’ walking distance, along quiet pedestrian streets. In the Latin Quarter, you will find yourself in a medieval city center among small Danish and international designer boutiques. This intimacy and the walkability combined with a vibrant cultural scene gives Aarhus a dynamic atmosphere. This is probably the reason why Aarhus is one of the most attractive shopping cities in Denmark.

Aarhus’ population and tourism are constantly increasing, which keeps driving the demand for more shopping opportunities. 14 million people visit the 850 m main pedestrian shopping street ”Strøget” each year. This provides growing revenue with favorable conditions for the retail sector.


- The population is increasing by with 1.4% every year.

- The number of overnight stays by visitors to Aarhus increased by 28.9% from 2013 to 2018.

- The total retail consumption in Aarhus was 16.6 billion DKK in 2013 and is expected to increase by 25% to 20.8 billion DKK in 2025.

- From 2013 to 2025, it is expected that consumption in Aarhus will increase by approximately 18% for groceries and by about 33% for specialty goods.