Living in the City

Aarhus is a great place to shop. Thanks to the vibrant local economy and a wealth of shops, culture, and eateries, Aarhus has something for everyone.

When the working day is done, there’s plenty to do in Aarhus. The city has a rich cultural life and world-class music venues, theatres and museums, including ARoS, Moesgaard Museum and The Old Town. If you are more of an outdoor type, you can also explore the sea, stunning beaches and woodland parks close to the city centre. Activities like running, kayaking and cycling are always right around the corner.

The city offers a huge variety of diverse shopping opportunities, from the largest IKEA in Denmark to exciting malls and a wide selection of boutiques, markets, cafés and restaurants, even Michelin-starred ones. One of Denmark’s biggest and most visited shopping malls, Bruuns Galleri, is located in Aarhus and is visited by 11 million people annually.

Most of the city’s shops and cafés are within 10 minutes’ walking distance in the compact city centre. This intimacy and walkability, combined with a vibrant cultural scene, is what gives Aarhus such a dynamic atmosphere. This helps make Aarhus one of the most attractive shopping cities in Denmark.

Aarhus’ population and tourism are constantly increasing, which keeps driving the demand for more shopping opportunities. 14 million people visit the 850 m main pedestrian shopping street ”Strøget” each year. This provides growing revenue with favourable conditions for the retail sector.


- The population is increasing by with 1.4% every year

- The number of overnight stays by visitors to Aarhus increased by 26.8% from 2013 to 2017

- The total retail consumption in Aarhus was 16.6 billion DKK in 2013 and is expected to increase by 25% to 20.8 billion DKK in 2025.

- From 2013 to 2025, it is expected that consumption in Aarhus will increase by approximately 18% for groceries and by about 33% for specialty goods.